Diamond Co.
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Templates & kits

Etsy Pricing Playbook for Sellers

A practical, step‑by‑step framework to help Etsy sellers price their handmade products with confidence, protect margins, and grow revenue without guessing.

Who This Is For

  • New Etsy sellers who feel unsure how to price handmade items competitively and profitably
  • Established sellers looking to systematize pricing, reduce trial‑and‑error, and improve margin visibility
  • Creators who want a clear method for calculating true costs (fees, materials, time) and adjusting prices strategically

What You’ll Get

  • A concise pricing framework tailored to the handmade/unique product model
  • Worksheets for calculating Etsy fees, shipping, and your hourly rate
  • Guidance on price testing, incremental increases, and when to hold firm
  • Template tables you can fill out in minutes and apply to every listing
  • A “price confidence” checklist to review before going live

How It Works

  1. Purchase the playbook for $39 USD.
  2. After checkout, you’ll receive a download link via email shortly.
  3. The PDF is hosted behind a secure paywall on this site—log in with your order confirmation to access the file anytime.
  4. Use the worksheets and framework immediately on your current and future listings.

Price

$39 USD – one‑time purchase, lifetime access to the file and all future updates.

Ongoing Support & Updates

  • Quarterly content updates aligned with

Tips & notes

Quick: Find Your Minimum Sale Price

Etsy fees are non-negotiable: 6.5% of the sale price + 3% + $0.25 per order, plus a $0.20 listing fee (renewed every 4 months). To avoid losing money, add your material cost + your hourly time value, then ensure your sale price covers all of that before profit.

This playbook includes a blank cost-calculation sheet you can fill out in under 5 minutes, so you’ll always know your floor price before hitting “list.”

A simple pricing formula that actually fits Etsy

Most sellers either underprice (and burnout) or overprice (and sit unsold). The sweet spot comes from covering three concrete costs:

  1. Materials – What the product literally costs you per unit.
  2. Labor – Hours you spend × your realistic hourly rate. Don’t skip this.
  3. Etsy’s cut – Listing fee, transaction percentage, and payment processing (usually 13–15% total).

Add them up, then apply your desired margin. The playbook walks through this step‑by‑step and includes a blank cost‑tracking table you can fill out for every new listing.

Price with confidence: know exactly what you’re earning before you hit publish.

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