When a client says “make it more engaging”
Don’t re-read the whole draft. Pull out your Copywriter’s Client Revision Cheat Sheet first. Match the request to its category—Tone Shift, Structure, Word Count, or Fact Check. The sheet lists what counts as a minor tweak versus a scope change, plus a ready-to-use phrasing to renegotiate turnaround or fees if needed.
Keep it open during the call. Turning vague feedback into a checked category keeps scope creep visible, protects your time, and gives both of you a concrete reference point instead of an endless “adjust this, adjust that” loop.
(The sheet is a fixed PDF—no updates, no dashboards. Just a printable or side-panel reference you keep handy for every client job.)